What is advocacy? Which advocacy strategies are the most effective? Who are the best / most effective advocates? These are the questions that we often need to address while working on international communications strategies. But are those questions asked and reflected upon enough?
From resource allocation to policy-making processes, all the elements related to running an organization are subject to negotiation and influence. Being heard and understood becomes critical for organizations and individuals alike. No organizational goal can be achieved without some level of internal and/or external advocacy.